Locked On Tar Heels - Daily Podcast On North Carolina Tar Heels Basketball & Football Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Tar Heels offers daily, in-depth analysis and insider coverage of North Carolina Tar Heels basketball and football. Hosted by Isaac Schade, the podcast provides dedicated fans with expert opinions, game recaps, film reviews, and exclusive insights into team performance, coaching strategies, and player developments. It goes beyond headlines, offering a comprehensive look at the Tar Heels' journey, drawing parallels to legendary squads and discussing the team's trajectory within the ACC. The show's tone is passionate and analytical, catering to a highly engaged audience seeking daily updates, strategic breakdowns, and a deeper understanding of their favorite college sports teams. It's essential listening for anyone wanting to stay ahead of the game and connected to the pulse of UNC athletics.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,248

Est. Podcast Downloads

2,600

Av. Youtube Views

1,648

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 4.2K audience size, runs 43% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	12	12	7	9	6	15	5	6	13	3	4	2	7	5	9	13	6	5	10	7	9	2	3	5	5	3	Core Performer 92%
Wayfairwayfair.com	Wayfair				2			2					3			2	5	6	1	1	4	3	3	2	3	4	2	Core Performer 92%
Indeedindeed.com	Indeed	5	7	4	3	3	2	7	7	6	6	2	3	4	4	2	8	7	7	1	6	2		3		5	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$21,014	-22.3%	85%	99%	276.0ad units	Core Performer	+1
Mazda	$10,189	0.0%	40%	0%	164.0ad units	Core Performer	+1
Indeed information technology & services	$9,683	-48.8%	95%	100%	114.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RELENTLESS: UNC MAKES WAVES in 2027 Recruiting, Aggressively Targets Jordan Page, 10 More Top 15 Recruits

0:00 / 1:05

Direct Response

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#1

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