Locked On Steelers – Daily Podcast On The Pittsburgh Steelers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Steelers provides an essential daily deep dive for dedicated Pittsburgh Steelers fans, offering expert local analysis, breaking news, and strategic insights into the team's performance and the wider NFL landscape. Hosted by Christopher Carter, the podcast moves beyond mere scores, delivering detailed game previews, player evaluations, and tactical discussions, as seen in episodes analyzing matchups against high-powered offenses and specific player strategies. It caters to listeners seeking to understand the intricacies of the Steelers' play, stay informed on all team developments, and gain an insider's perspective on the black and gold. This podcast is a must-listen for anyone desiring a daily fix of passionate, informed discussion about their favorite football franchise.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

19,040

Est. Podcast Downloads

14,420

Av. Youtube Views

4,620

YouTubers Subscribers

31k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 19K audience size, runs 34% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Christopher Carter

Christopher Carter provides technical sports analysis as the host of the Locked On Steelers podcast, a daily series within the Locked On Podcast Network. A multimedia journalist for the Pittsburgh Post-Gazette and a regular contributor to WPXI-TV’s The Final Word, he integrates professional beat-reporting insights with visual data. Carter often utilizes Madden franchise simulations to illustrate speculative roster moves, such as his analysis of potential trades for DK Metcalf or personnel shifts for Broderick Jones. His coverage leverages his background as a Pitt graduate to offer detailed scouting reports on collegiate prospects during the NFL Draft cycle. Recently, he launched the Steelers Squad Show, a collaborative format that features guest appearances from figures like Joey Porter to discuss team legacy and defensive culture. This professorial approach to the AFC North landscape serves as a reliable resource for industry professionals tracking player development and NFL scouting trends through film-based observation and salary cap breakdowns.

Age: 35 years
Nationality: American
Education: Bachelor's, University of Pittsburgh

Age: 35 years
Nationality: American
Education: Bachelor's, University of Pittsburgh

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
FanDuelfanduel.com	FanDuel	2	3	9	10	3	3	3	4	9	2	5	4	5	3	2	4	4	4	7	4	3	10	3	7	9	9	2	Core Performer 100%
Indeedindeed.com	Indeed		2	2	5	2		2	3	6	2	2	2	4	1	2	6	7	4	4	1	2	1	4	1	6	5	1	Core Performer 100%
AT&Tatt.com	AT&T									3	2	1		9	5	6	3	6	8		7	8	6	1	7	5	4	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$92,670	+33.1%	76%	97%	241.0ad units	Core Performer	+1
Indeed information technology & services	$41,595	-65.5%	90%	100%	84.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$22,985	-69.6%	38%	100%	90.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Steelers' Germie Bernard Winning WR3 Role vs Roman Wilson | Patrick Graham's Plans for Nick Herbig

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Direct Response

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#1

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