Locked On NFL Six Pack - Daily Podcast For NFL Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

The Peacock And Williamson NFL Show is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for all of the National Football League. Hosted by Matt Williamson, a former NFL and college scout, along with football analyst Brian Peacock, the Peacock And Williamson NFL Show will get you your daily NFL fix with expert, local analysis, rumors, opinions, breaking news, special guests, and coverage of all aspects of the NFL. The Peacock And Williamson NFL Show takes you beyond the scoreboard for the inside scoops on the biggest stories, rumors, team analysis and even fantasy advice from within board rooms and locker rooms and all over the NFL. The Peacock And Williamson NFL Show is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,961

Est. Podcast Downloads

6,480

Av. Youtube Views

481

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 7K audience size, runs 52% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
FanDuelfanduel.com	FanDuel	2	3	5	9	2	3	2	6	2	1	3	5	6	1	2	2	4	4	1	3	1	4	2	6	6	5	1	Core Performer 100%
Indeedindeed.com	Indeed		2	2	2	2	1	3	5	1	2	2	2	3	1	2	3	6	3	1	2	1		2	2	3	2	1	Core Performer 92%
Kalshikalshi.com	Kalshi									2			1					1	1		1	2	1	5	7	5	4	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$19,470	-22.5%	83%	99%	155.0ad units	Core Performer	+1
Indeed information technology & services	$9,648	-70.9%	97%	99%	67.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$6,969	-100.0%	54%	100%	80.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

CRITICAL LOSSES for Houston Texans and Los Angeles Chargers // Vita Vea STAYING in Tampa (For Now)

0:00 / 1:08

Direct Response

C

#1

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