Locked On Lakers - Daily Podcast On The Los Angeles Lakers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Lakers podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the Los Angeles Lakers and the NBA. Hosts Andy and Brian Kamenetzky, who have covered the Purple and Gold since 2005 for media outlets including the LA Times, ESPN and The Athletic, offer traditional journalism, informal commentary, and offbeat humor to provide expert, local analysis. Locked On Lakers takes you beyond the scoreboard for the inside scoops on the biggest stories from within the Lakers locker room and all over the NBA. The Locked On Lakers podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

43,150

Est. Podcast Downloads

32,060

Av. Youtube Views

11,090

YouTubers Subscribers

40k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 43.2K audience size, runs 32% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
FanDuelfanduel.com	FanDuel	16	10	12	11	11	9	6	3	8	5	3	15	5	10	6	6	4	11	8	6	5	2	6	10	13	18	Core Performer 92%
State Farmstatefarm.com	State Farm	7	4	11	9	9	8	6	6	14	2	3	1	1	5	11	5	4	11	9	9	4	6	3	11	12	20	Core Performer 92%
Discoverdiscover.com	Discover		11	11	3	5	8	3	4	6	1	6	4	1	5	5	5	5	10	6	5	4	12	13	12	20	11	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$344,067	-20.3%	77%	99%	368.0ad units	Core Performer	+1
Indeed information technology & services	$158,109	-23.1%	89%	100%	143.0ad units	Core Performer	+1
Game Time	$112,437	0.0%	100%	100%	99.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Luka Dončić Talks New Teammates, Lakers Potential, Takes Blame for Last Season's Injury

0:00 / 0:16

Direct Response

L

#1

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