Locked On Guardians - Daily Podcast On The Cleveland Guardians Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Guardians offers daily, in-depth analysis and insider perspectives on the Cleveland Guardians baseball team. Hosted by Jeff Ellis and Justin Lada, this podcast goes beyond game recaps to explore critical topics such as offseason rumors, potential trades, player development, and the intricate financial dynamics of a small-market MLB franchise. It provides expert breakdowns of roster decisions, payroll constraints, and strategic moves, often engaging with listener questions. Targeting dedicated Guardians fans and serious baseball enthusiasts, the show delivers a comprehensive understanding of the team's operations, challenges, and aspirations, making it an essential listen for those seeking a deeper connection to their favorite club and the broader MLB landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

10,300

Est. Podcast Downloads

6,260

Av. Youtube Views

4,040

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

40%

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The Bottom Line

This show has an estimated 10.3K audience size, runs 40% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Kalshikalshi.com	Kalshi		2	2	1	3	3	5	4	1	2	4	2	4	3	2	2	1	3	3	4	5	3	4	4	2	2	3	Core Performer 100%
Discoverdiscover.com	Discover	2	4	4	2	5	5	5	4	4	4	4	5	1	6	5	5	5	1	5	5	5	1		2	2	4	3	Core Performer 92%
FanDuelfanduel.com	FanDuel	2	4	4	2	4	4	4	4	4	4	2	3	3	4	4		1	3	4	4	4	3	3	5	4		2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$31,779	-19.0%	80%	99%	153.0ad units	Core Performer	+1
Indeed information technology & services	$21,080	+7.7%	88%	100%	84.0ad units	Core Performer	+1
Game Time	$16,525	-100.0%	100%	100%	61.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who the Cleveland Guardians Should TARGET in Free Agency Based On These Blind Player Resumes

0:00 / 1:29

Direct Response

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