Locked On Giants - Daily Podcast On The New York Giants Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Giants is the essential daily podcast for New York Giants fans, delivering expert analysis, breaking news, and insider perspectives on the team and the broader NFL. Hosted by veteran beat writer Patricia Traina, the show goes beyond game recaps to offer in-depth strategic breakdowns, player performance evaluations, and discussions on trade rumors and team management. It caters to a passionate audience seeking a daily comprehensive 'Giants fix,' providing insights into locker room dynamics and upcoming challenges, making it an indispensable resource for understanding all facets of the franchise.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

10,958

Est. Podcast Downloads

8,560

Av. Youtube Views

1,738

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 11K audience size, runs 29% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Patricia Traina

Patricia Traina provides veteran reporting as the host of Locked On Giants, a daily program within the Locked On Podcast Network. A credentialed member of the Pro Football Writers of America, Traina leverages over 30 years of experience covering the New York Giants to deliver technical roster breakdowns and salary cap analysis. She serves as the editor for the Giants Country vertical at Sports Illustrated, bridging the gap between traditional beat reporting and modern digital media. Her expertise is officially documented in her book, The Big 50: The Men and Moments That Made the New York Giants, published through Triumph Books. A recent success includes the launch of the Locked On Giants Everydayer Club through Supercast, providing subscribers with exclusive statistical deep dives and Q&A sessions. Traina maintains a presence at the NFL Scouting Combine and Senior Bowl, providing industry professionals with objective insights into team-building strategies and offseason transactions.

Age: 126 years
Nationality: American
Education: Degree in Communications/Journalism, Not publicly disclosed

Age: 126 years
Nationality: American
Education: Degree in Communications/Journalism, Not publicly disclosed

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	9	6	13	9	5	7	5	9	5	6	10	5	5	4	4	7	9	3	2	2	3	10	8	4	5	5	Core Performer 92%
Chasechase.com	Chase									1	1	7	7	7	7	6	1	3	4	4	2	5	8	4	4	3	5	Core Performer 92%
McDonald'smcdonalds.com	McDonald's									5			1	3	6		2	3	2	1	4	8	10	8	10	4	4	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$58,589	-32.3%	81%	99%	251.0ad units	Core Performer	+1
Indeed information technology & services	$28,893	-60.3%	93%	100%	104.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$19,085	-93.3%	35%	99%	139.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GIANTS SQUAD SHOW: IT'S DOLPHINS WEEK IN MIAMI!

0:00 / 1:17

Direct Response

G

#1

Run on 1x episode

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