Locked On Fantasy Basketball – Daily NBA Fantasy Basketball Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Fantasy Basketball provides daily, in-depth analysis for serious fantasy basketball managers. Host Josh Lloyd dissects NBA schedules, player performances, and game outcomes with a keen focus on their impact on fantasy leagues. This podcast goes beyond basic scores, offering strategic insights, streaming advice, waiver wire recommendations, and crucial news updates to help listeners optimize their teams and gain a competitive edge. Ideal for dedicated NBA fans engaged in fantasy basketball, it ensures listeners stay informed and make data-driven decisions to dominate their leagues.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

34,860

Est. Podcast Downloads

29,720

Av. Youtube Views

5,140

YouTubers Subscribers

93k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 34.9K audience size, runs 45% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Josh Lloyd

Josh Lloyd serves as the lead fantasy analyst for Basketball Monster and hosts the Locked On Fantasy Basketball podcast. Based in Melbourne, he creates a data-driven environment centered on statistical modeling rather than narrative observation. Lloyd produces the annual Mock Draft series, a cornerstone of the NBA preseason that provides granular strategy for 9-cat and points leagues. His technical approach is further validated through a recent win with his 2026 NBA Draft Prospect Profiles, which expanded his year-round coverage into collegiate and international scouting. A regular panelist at Smarter Fantasy Sports conferences, Lloyd leverages his clinical background in radiography to maintain a precise, objective delivery style. He frequently collaborates with analysts such as Dan Besbris and Matt Smith to dissect waiver wire trends and injury fallout. By integrating real-time tools from the Basketball Monster subscription service into his daily recaps, he provides actionable utility for high-stakes gamers and dynasty league managers.

Age: 44 years
Nationality: Australian
Education: Radiography Certification, Unknown

Age: 44 years
Nationality: Australian
Education: Radiography Certification, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Indeedindeed.com	Indeed	4	11	14	7	9	5	6	3	5	2	2	1		1	1	7	4	6	1	1	2	2	2	4	5	7	2	Core Performer 100%
FanDuelfanduel.com	FanDuel	9	20	33	13	13	17	11	4	3	6	10	4	3	3	2	7	3	9	7		7	5	9	6	14	17	6	Core Performer 92%
State Farmstatefarm.com	State Farm	2	11	16	10	7	11	4	2	8	6	3	4	5	2	3	11	8	9	1		7	11	6	10	15	14	9	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$350,140	-17.1%	87%	99%	471.0ad units	Core Performer	+1
Game Time	$131,446	-100.0%	100%	100%	156.0ad units	Core Performer	+1
Indeed information technology & services	$110,534	-64.2%	97%	100%	130.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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Direct Response

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