Locked On Cardinals - Daily Podcast On The St. Louis Cardinals Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Cardinals podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the St. Louis Cardinals and Major League Baseball. Hosted by JD Hafron, the Locked On Cardinals podcast provides your daily Cardinals fix with expert, local analysis, and coverage of all aspects of the Cardinals franchise. Locked On Cardinals takes you beyond the scoreboard for the inside scoops on the biggest stories from within the Cardinals locker room and all over MLB. The Locked On Cardinals podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,000

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 4K audience size, runs 48% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
FanDuelfanduel.com	FanDuel	1	4	5	4	8	2	1	5	7	5	2	4	3	4	3	5	3	3	1	7	4	3	5	1	5	5	1	Core Performer 100%
Kalshikalshi.com	Kalshi		2	1	2	3		2	2	4	3	3	3	2	1	4	3	3	4	2	7	1	2	7	5	2	4	2	Core Performer 100%
Discoverdiscover.com	Discover	8	6	5	6	11	3	4	2	8	6	7	3	2	4	1	5	4	7	7	3	7	9	12	2			1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$15,330	+51.4%	78%	97%	230.0ad units	Core Performer	+1
Discover financial services	$6,808	+37.5%	59%	99%	134.0ad units	Core Performer	+1
Game Time	$6,082	+28.7%	100%	100%	79.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ALL THREE?: Cardinals’ Masyn Winn, JJ Wetherholt, Michael McGreevy SET Sights on Gold Glove SWEEP

0:00 / 0:18

Direct Response

A

#1

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