Locked On Bills - Daily Podcast On The Buffalo Bills Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Bills podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the Buffalo Bills and the National Football League. Hosted by Joe Marino, the Locked On Bills podcast provides the Bills Mafia with expert, local analysis, film breakdowns, hot stories and coverage of all aspects of the Bills franchise. The Locked On Bills podcast takes you beyond the scoreboard for the inside scoops on the biggest stories from within the Bills locker room and all over the NFL. The Locked On Bills podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

36,427

Est. Podcast Downloads

26,420

Av. Youtube Views

10,007

YouTubers Subscribers

38k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 36.4K audience size, runs 28% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	11	7	16	13	2	4	9	5	7	10	8	12	6	4	3	9	8	2	8	3	5	11	4	3	6	3	Core Performer 92%
Chasechase.com	Chase									3	6	9	19	10	9	4	5	7	4	5	2	6	6	3	4	4	5	Core Performer 92%
AT&Tatt.com	AT&T									4	3	2	5	5	5	6	7	9	3	1	2	7	9	1	3	5	3	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$229,341	+6.3%	79%	98%	302.0ad units	Core Performer	+1
Indeed information technology & services	$106,458	-51.0%	87%	99%	119.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$71,991	-74.5%	31%	98%	154.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ON FIRE: Dalton Kincaid SHINES at Joint Practice With Browns | Buffalo Bills Preseason Storylines

0:00 / 0:11

Direct Response

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#1

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