Locked On 49ers - Daily Podcast On The San Francisco 49ers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On 49ers podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the San Francisco 49ers and the National Football League. Hosted by Brian Peacock and former NFL player Eric Crocker, the Locked On 49ers podcast provides your daily 49ers fix with expert, local analysis, and coverage of all aspects of the 49ers franchise. The Locked On 49ers podcast takes you beyond the scoreboard for the inside scoops on the biggest stories from within the 49ers locker room and all over the NFL. The Locked On 49ers podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

25,001

Est. Podcast Downloads

20,120

Av. Youtube Views

4,881

Instagram

6k

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 25K audience size, runs 28% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Brian Peacock

Locked On 49ers provides year-round, daily analysis of the San Francisco 49ers, led by the analytical perspective of radio professional Brian Peacock and the on-field expertise of former NFL cornerback Eric Crocker. Operating under the Locked On Podcast Network, the show utilizes a video-first approach to break down roster transactions, salary cap intricacies, and technical film studies. The channel features recurring segments such as Wink Wednesday and the 49ers Squad Show, which offer detailed evaluations of the NFC West landscape. A notable recent win for the creators includes their comprehensive 2026 NFL Draft coverage, which featured live reaction broadcasts and a collaborative scouting series with John Chapman of 49ers Rush. By combining traditional media production values with the technical nuances of professional football mechanics, Peacock and Crocker serve as a definitive link between the front office's administrative moves and the execution of plays on the field, ensuring stakeholders remain informed through every phase of the NFL calendar.

Age: 39 years
Nationality: American
Education: University of Arkansas at Monticello

Age: 39 years
Nationality: American
Education: University of Arkansas at Monticello

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
FanDuelfanduel.com	FanDuel	3	1	8	3	4	4	4	4	2	8	8	3	5	3	3	7	7	6	10	10	2	13	5	9	14	9	3	Core Performer 100%
Discoverdiscover.com	Discover			4		1	5	1	3	8	7	4	3	4	1		2	7	7	11	7	4	5	3	7	11	16	7	Core Performer 100%
Chasechase.com	Chase			2	1	1	1	2	2	6	3	4	3	1		5	4	1	3	4	4	4	3	3	12	23	25	8	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$158,979	+56.6%	73%	97%	306.0ad units	Core Performer	+1
Indeed information technology & services	$69,440	-39.7%	83%	100%	123.0ad units	Core Performer	+1
Game Time	$49,635	-19.9%	100%	100%	78.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RAPID REACT: 49ers HUGE Defensive Effort in Week 4 WIN vs Broncos

0:00 / 1:08

Direct Response

R

#1

Run on 1x episode

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