Life Kit: Parenting Podcast Advertising - Audience, Sponsors & Contact

Overview

Life Kit: Parenting offers practical, research-backed advice for parents navigating the complexities of raising children. Drawing on scientific insights and expert interviews, the podcast provides actionable strategies for common parenting challenges, from decoding toddler behavior and managing tantrums to making informed decisions about higher education. It adopts a supportive, problem-solving tone, aiming to equip caregivers with the tools to foster healthy development and strong family dynamics. This podcast is ideal for parents seeking reliable, expert-driven guidance across various stages of their children's lives, distinguishing itself through its comprehensive, 'life hack' approach to modern parenting.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,620

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 12.6K audience size, runs 0% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week5/18	Week5/25	Week6/15	Week7/6	Week8/24
Carvanacarvana.com	Carvana		1	2	1	2	3	Longer term buy 25%
LifeKitnpr.org	LifeKit	3		1	1	2	1	Longer term buy 25%
Thumbtackthumbtack.com	Thumbtack		1	1	1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Charles Schwab	$1,278	0.0%	0%	70%	10.0ad units	Core Performer	+1
Mint Mobile telecommunications	$1,167	-100.0%	0%	100%	9.0ad units	Core Performer	+1
LifeKit	$1,162	+160.4%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mom needs a moment! How to pause parental rage

0:00 / 0:32

Direct Response

M

#1

Run on 1x episode

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