Le Batard & Friends - Mystery Crate Podcast Advertising - Audience, Sponsors & Contact

Overview

Le Batard & Friends - Mystery Crate offers a delightful and unpredictable 'grab bag' of weekly discussions, delving into a wide array of pop culture, current events, and everyday absurdities. Hosted by various members of the Le Batard & Friends universe, the podcast maintains a consistently lighthearted and comedic tone, transforming topics like breakfast preferences, AI advancements, celebrity sightings, and even the mystery of disappearing freezer food into engaging banter. It caters to an audience that appreciates spontaneous, humorous conversations and a diverse range of human-interest stories, making it an ideal listen for those seeking entertaining, unscripted commentary on the lighter side of life and culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

123.3K

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 123.3K audience size, runs 31% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	2	2	2	3	1	2	1	1	1	2	2	3	1	1	3	1	2		3	2	3	3	1	2	Core Performer 67%
Mint Mobilemintmobile.com	Mint Mobile								2			2	2	1	3	1	1	1			1	2	1	2	2	Core Performer 58%
Expediaexpedia.com	Expedia	1								1			1	1	2		1	1	1		1	1	1			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$299,133	+4.4%	73%	59%	91.0ad units	Core Performer	+1
Mint Mobile telecommunications	$133,151	+31.3%	78%	94%	36.0ad units	Core Performer	+1
Miller Lite information technology & services	$41,416	0.0%	100%	92%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode Three Hundred - Ninety One: Chris Goes Shopping for His Wife...At Twin Peaks?

0:00 / 0:55

Direct Response

E

#1

Run on 1x episode

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