Laugh Lines with Kim & Penn Holderness Podcast Advertising - Audience, Sponsors & Contact

Overview

Laugh Lines with Kim & Penn Holderness offers a refreshing and humorous take on the journey of aging, relationships, and modern family life. Hosted by the popular online content creators, authors, and Amazing Race winners, Kim and Penn Holderness, the podcast blends their signature comedic style with relatable discussions. Each episode features a mix of personal anecdotes, listener call-ins, and insights from experts, covering topics from navigating holiday stress and setting boundaries to understanding menopause and managing ADHD. The show's distinctive approach combines lighthearted segments like 'Are We Too Old For…' and 'Gen Z Slang of the Week' with genuine advice, making it ideal for adults seeking to laugh through life's challenges while gaining practical perspectives on health, relationships, and societal shifts. It's a community-driven podcast for those who appreciate humor, honesty, and a shared experience of getting older, together.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

67,720

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 67.7K audience size, runs 28% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
MIDI Healthjoinmidi.com	MIDI Health	1			1	1	1		1	1	1		1	1	1		1	1	1	1		2	2	Core Performer 75%
Kohlerkohler.com	Kohler				1	1	1	1	1	1	1	1	1	1		3	2	1	1	3		3		Core Performer 67%
Wayfairwayfair.com	Wayfair	1	1	1		1							1		2	2	1			2	3	4	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
MIDI Health hospital & health care	$37,073	-27.7%	79%	100%	24.0ad units	Core Performer	+1
Quince retail	$29,982	+101.0%	100%	100%	16.0ad units	Core Performer	+1
Kohler	$25,287	+25.6%	22%	30%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

We're In Bed & We've Got Stories

0:00 / 1:36

Direct Response

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#1

Run on 1x episode

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