JOY Breakfast on JOY 94.9 Podcast Advertising - Audience, Sponsors & Contact

Overview

JOY Breakfast on JOY 94.9 is a vibrant daily morning show that brings listeners engaging conversations with prominent figures from the Australian arts and entertainment scene. Hosts delve into the creative processes, challenges, and triumphs behind theatre productions, magic shows, and various artistic endeavors. The podcast offers a unique blend of insightful interviews, exploring the craft of acting, illusion, and storytelling, often highlighting new and bold works. Targeting an audience keen on cultural events, performing arts, and the entertainment industry, it provides a lively and informative start to the day, offering behind-the-scenes glimpses and fostering appreciation for artistic innovation and talent.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 100 audience size, runs 47% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week6/1	Week6/15	Week6/22	Week7/6	Week7/20
Joyjoy.org.au	Joy	1	1				1	2	3	1	1	1	Longer term buy 33%
Victorian Pride Centerpridecentre.org.au	Victorian Pride Center									1			Test in progress 8%
The Devil Wears Prada 2thedevilwearsprada2.com	The Devil Wears Prada 2			1	1	1	1						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Joy	$14	-69.5%	43%	100%	14.0ad units	Core Performer	+1
The Devil Wears Prada 2	$4	0.0%	25%	75%	4.0ad units	Core Performer	+1
20th Century Studios media production	$3	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tuesday Breakfast – Episode 31 – with Mietta, Jason & Dr Cat

0:00 / 0:20

Direct Response

T

#1

Run on 1x episode

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