JaackMaate’s Happy Hour Podcast Advertising - Audience, Sponsors & Contact

Overview

JaackMaate’s Happy Hour offers a vibrant, twice-weekly dose of comedic conversation, hosted by Jaack and Stevie, often joined by internet celebrities and co-host Robbie. The podcast thrives on its informal atmosphere, exploring everything from life's lighthearted dilemmas to genuinely absurd tales and listener-submitted content. While known for its general "utter nonsense" and celebrity interviews, the show adeptly shifts its focus, as seen in themed events like "Happy Hourween," where hosts delve into spooky narratives and comedic horror, maintaining an entertaining, engaging, and often irreverent tone. It appeals to listeners seeking casual, unscripted banter, humorous storytelling, and a connection with internet personalities, making it a perfect listen for those who enjoy a blend of celebrity chat, anecdotal humor, and unexpected thematic tangents.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

19,355

Est. Podcast Downloads

160

Av. Youtube Views

19,195

Instagram

102k

YouTubers Subscribers

781k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 19.4K audience size, runs 10% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Jack Dean

JaackMaate, real name Jack Dean, is a prominent British content creator best known as the host of the highly successful 'JaackMaate's Happy Hour' podcast. Originally gaining popularity on YouTube for his commentary and reaction videos, including a viral critique of Zoella's advent calendar, Jack's career evolved significantly with the launch of the podcast alongside friends Stevie White and Robbie Knox. Now a Spotify exclusive and one of the UK's leading podcasts, Happy Hour features Jaack, Stevie, Robbie, and Alfie Indra discussing current events, internet culture, and moral dilemmas, interspersed with personal anecdotes delivered in a casual, humorous, and frank style. The podcast welcomes a diverse range of guests, from fellow YouTubers and comedians like Russell Howard and Jamie Hutchinson to sports personalities such as Joe Marler and Luke Humphries, and individuals with unique life experiences like former Mafia boss Michael Franzese or adventurer Luke Tarrant. This variety in guests and topics keeps the content fresh and engaging for their large audience across platforms like Twitter and Instagram, and via video clips on YouTube and TikTok. Beyond the podcast, Jack has undertaken successful live tours across the UK and participated in notable sponsored events like the World Series of Poker and the Euros, often documenting these experiences in vlogs. Open about his personal struggles with health anxiety and OCD, Jack also uses his platform to raise awareness for mental health, supporting charities like CALM. His transition from viral commentator to respected podcast host, coupled with his ongoing engagement with varied topics and high-profile guests, cements his position as an influential figure in the UK digital media landscape.

Age: 33 years
Nationality: English
Education: Undisclosed College

Age: 33 years
Nationality: English
Education: Undisclosed College

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Carvanacarvana.com	Carvana			1	1		2	1	2	2	2	2	2	1	2	2		Core Performer 75%
Tremfayatremfayaradio.com	Tremfaya					1	1	2	2		2	1			1	2		Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1	1					1				1		1	2	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Carvana	$3,879	+25.6%	0%	79%	19.0ad units	Core Performer	+1
eBay information technology & services	$3,165	-100.0%	71%	86%	7.0ad units	Core Performer	+1
Tremfaya	$2,725	-43.2%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

630 - SHANE TODD - Growing Up In Holywood, Theo Von Garden Centre Trip, & Nearly DYING On A Film Set!

0:00 / 0:50

Direct Response

6

#1

Run on 1x episode

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