It's Happening with Snooki & Joey Podcast Advertising - Audience, Sponsors & Contact

Overview

It's Happening with Snooki & Joey offers an unfiltered and humorous dive into pop culture, celebrity gossip, and the hosts' personal lives. Led by reality TV personality Nicole "Snooki" Polizzi and her co-host Joey Camasta, the podcast provides a candid, conversational space where no topic is too wild. Listeners can expect discussions on trending topics, behind-the-scenes insights into the reality TV world, and relatable anecdotes about daily life, beauty, and "messy" adventures. The show frequently engages its audience through voicemails and texts, fostering a community feel. It appeals to fans of reality television, pop culture enthusiasts, and anyone seeking lighthearted, entertaining banter with a touch of celebrity flair and personal storytelling.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

95,000

Instagram

106k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 95K audience size, runs 10% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Snooki & Joey

Snooki & Joey host "It’s Happening," a weekly society-and-culture podcast that blends pop-culture commentary with candid storytelling and unfiltered humor. The duo, known for their dynamic chemistry, engages listeners through spontaneous discussions and integrated listener call-ins, fostering a conversational atmosphere. Distributed across major platforms via Audioboom Studios, the podcast consistently delivers fresh episodes covering celebrity gossip, lifestyle chat, and personal anecdotes. Recent discussions have included insights from BravoCon and travel recaps from Paris, showcasing their ability to connect with contemporary entertainment communities. This consistent output and engaging format make "It's Happening" a go-to for lighthearted, fun content, inviting fans to join the conversation rather than simply observe it.

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Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
T-Mobilet-mobile.com	T-Mobile	2	2	1	5	2	1	6	1	4	4	2	3	5			1	1	Core Performer 83%
NatureFrame Photography Reviewchatgpt.com	NatureFrame Photography Review						3	2	1	2	1	1	1	1		1	1		Core Performer 83%
United Healthcareuhc.com	United Healthcare			2	1	3		1	1	1		1	1		4		3	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
T-Mobile telecommunications	$47,968	-28.0%	0%	95%	40.0ad units	Core Performer	+1
Rocket Money financial services	$40,212	0.0%	15%	100%	27.0ad units	Core Performer	+1
Audible information technology & services	$24,763	-100.0%	11%	79%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Snooki & Joey PARTY with drag queens, talk PICKLEGATE & go beyond the grave with PARANORMAL psychic

0:00 / 1:54

Direct Response

S

#1

Run on 1x episode

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