IrishIllustrated.com Insider Podcast Advertising - Audience, Sponsors & Contact

Overview

The Irish Illustrated.com Insider podcast offers comprehensive and passionate coverage of Notre Dame football, serving as an essential resource for dedicated Fighting Irish fans. Hosted by a panel of expert analysts, the show delivers detailed post-game breakdowns, in-depth player evaluations, and tactical insights into team performance. Beyond game-day analysis, it features compelling long-form interviews with former Notre Dame athletes, exploring their careers, challenges, and life lessons, providing a unique blend of current news and historical context. Listeners can expect candid discussions on player development, strategic gameplay, and the enduring legacy of Notre Dame football, making it ideal for those seeking both immediate game reactions and deeper narratives from the heart of college football.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,180

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 14.2K audience size, runs 4% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ADTadt.com	ADT	1	1	1	1	2	1	1	3			2	2	2	3	1	2	Core Performer 75%
Bank of Americabankofamerica.com	Bank of America		1	1	1	1	3	1	3	1	1	5	2	2				Core Performer 67%
Whole Foods Marketwholefoodsmarket.com	Whole Foods Market		2	1		4	2	2			1		1	1	2	3	3	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$10,868	-89.0%	9%	99%	69.0ad units	Core Performer	+1
Walmart retail	$9,217	+100.0%	0%	95%	63.0ad units	Core Performer	+1
FanDuel	$8,658	-100.0%	0%	100%	53.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Irish Illustrated Insider: Notre Dame Spring Practice Preview – Marcus Freeman on RB and LB depth, injury fallout, and which Irish playmakers could shape the 2026 season

0:00 / 0:34

Direct Response

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#1

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