improv4humans with Matt Besser Podcast Advertising - Audience, Sponsors & Contact

Overview

improv4humans with Matt Besser is a seminal podcast in the world of unscripted comedy, hosted by Upright Citizens Brigade co-founder Matt Besser. Each week, Besser and a rotating ensemble of the best improvisers create fully spontaneous, often absurd, and always hilarious scenes based on listener suggestions or initial prompts. The podcast serves as both a masterclass in the art of improvisation and a source of pure comedic entertainment, appealing to long-time improv fans, aspiring performers, and anyone who enjoys quick-witted, character-driven humor. Recurring themes often satirize everyday life, pop culture, and human eccentricities, showcasing the unique collaborative genius of top comedic talent.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

54,061

Est. Podcast Downloads

53,980

Av. Youtube Views

81

YouTubers Subscribers

274

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 54.1K audience size, runs 37% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
Kiakia.com	Kia	2			1	1		Longer term buy 25%
Hugowithhugo.com	Hugo					3	2	Test in progress 17%
Carvanacarvana.com	Carvana		1	1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kia automotive	$2,833	+100.0%	0%	100%	4.0ad units	Core Performer	+1
Aura Frames photography	$2,465	0.0%	100%	100%	2.0ad units	Test run	+1
Sleep Outfitters	$2,195	+100.0%	0%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Foot Models (w/ Betsy Sodaro, Mano Agapion)

0:00 / 0:53

Direct Response

F

#1

Run on 1x episode

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Recent Episodes

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