Hrkn to .. Gadgets & Gizmos Podcast Advertising - Audience, Sponsors & Contact

Overview

Hrkn to .. Gadgets & Gizmos offers a weekly, often humorous, exploration into the rapidly evolving world of technological innovations and consumer electronics. Hosted by Simon Rose and Steve Caplin, the podcast critically reviews everything from groundbreaking inventions like nuclear waste-burying robot dogs and wind-powered data centers to everyday gadgets, often highlighting both their potential and their absurdities. It delves into the latest tech news, examines products funded through crowdfunding, and provides insightful, sometimes satirical, advice on navigating the consumer tech landscape. Targeting tech enthusiasts, early adopters, and general consumers, the show distinguishes itself by blending in-depth analysis with a lighthearted, critical perspective on how technology impacts our lives and wallets, making it an engaging listen for anyone curious about what's new, what's next, and what's utterly ridiculous in the tech world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 100 audience size, runs 18% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week8/3	Week8/10	Week8/17
BetMGMbetmgm.com	BetMGM		1	1	1	1					Longer term buy 25%
Disney Plusdisneyplus.com	Disney Plus								1	2	Test in progress 17%
KTBG Kickstarter (River Market)kickstarter.com	KTBG Kickstarter (River Market)	1					1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
KTBG Kickstarter (River Market) information technology & services	$7	+100.0%	100%	100%	3.0ad units	Test run	+1
Sierra	$6	0.0%	0%	83%	6.0ad units	Core Performer	+1
Liberty Mutual	$5	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gadgets & Gizmos: Nagging toothbrushes, fonts to defeat AI & shopping without spending a penny

0:00 / 1:38

Direct Response

G

#1

Run on 1x episode

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