Houston Sports Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Houston Sports Talk delivers a comprehensive and passionate breakdown of all major Houston sports, including the Texans, Astros, Rockets, and Cougars. Led by veteran sportscaster Robert Land, the podcast offers in-depth analysis of game outcomes, player performances, and team strategies, complemented by exclusive interviews with local legends, coaches, and media personalities. It serves as an essential resource for dedicated Houston sports fans seeking expert insights, timely news, and a deep understanding of their favorite teams' current standings and historical impact, blending informed commentary with a strong sense of local pride and community connection.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,189

Est. Podcast Downloads

1,140

Av. Youtube Views

1,049

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 2.2K audience size, runs 14% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
FanDuelfanduel.com	FanDuel	3	3	1	1	1	1	1		2	3	2	2	4	2	2	4	3	6	3	2	4	2	5	5	3	4	Core Performer 92%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts		2	1			1		1		1	1		4	1	1	2		3	1		1		1	1	1	2	Core Performer 67%
McDonald'smcdonalds.com	McDonald's	2	1	1	2		1	1						1	1	1		1	2			2		1	1		1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$4,345	-2.3%	79%	82%	140.0ad units	Core Performer	+1
Progressive Insurance insurance	$658	-100.0%	3%	100%	35.0ad units	Core Performer	+1
Gusto information technology & services	$530	0.0%	91%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Reed Sheppard Steps Up without VanVleet! | Rockets vs. Hawks Live Postgame!

0:00 / 0:36

Direct Response

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#1

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