Hotline Live - Have your say on the big sporting issues on the Record Sport Hotline Podcast Advertising - Audience, Sponsors & Contact

Overview

Hotline Live is the Daily Record's interactive podcast dedicated to the fervent world of Scottish football. Featuring expert journalists from Record Sport, the show dives deep into the biggest sporting issues of the day, with a particular focus on the Scottish Premiership, including teams like Celtic and Rangers. Episodes cover breaking news, manager speculation, transfer rumors, and comprehensive match analysis. What sets this podcast apart is its "Hotline" format, actively encouraging listeners to share their opinions via email and social media, fostering a vibrant community of passionate fans. It's essential listening for supporters who crave informed discussion, expert insights, and a platform to have their say on the latest developments in Scottish football.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

BAD

36%

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The Bottom Line

This show has an estimated 20 audience size, runs 36% host read ads and promotes 60% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week8/3	Week8/10	Week8/17	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
NordVPNnordvpn.com	NordVPN		1	1	3		1	2	1	2	2	1	Core Performer 67%
Sierrasierra.com	Sierra				1	2	2	1		1			Longer term buy 42%
Jägermeisterjagermeister.com	Jägermeister	1						1	2	1	3		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
NordVPN computer & network security	$99	-79.1%	100%	41%	123.0ad units	Core Performer	+1
Sierra	$35	-80.5%	0%	61%	38.0ad units	Core Performer	+1
Cutwater Spirits food production	$21	0.0%	0%	0%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hotline Live 28/6/26 | Hotline Live Special - All the reaction as Steve Clarke resigns as Scotland manager | Who should be the next Scotland manager?

0:00 / 0:16

Brand Awareness

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#1

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