Hoist the Colours: An East Carolina Athletics Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Hoist the Colours offers an in-depth and insider's perspective on East Carolina University athletics, primarily focusing on college baseball and basketball. Hosted by Stephen Igoe, the podcast delivers comprehensive game reactions, detailed analytical breakdowns, and crucial recruiting news. It caters to dedicated ECU fans and college sports enthusiasts seeking granular insights into team performance, roster changes, transfer portal activity, and future season projections. The show distinguishes itself by providing a fan-centric yet analytical approach, often featuring expert discussions and occasional cross-promotions with other prominent college sports content, making it an essential listen for those deeply invested in the pulse of East Carolina sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,320

Est. Podcast Downloads

1,320

Av. Youtube Views

903

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 5% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/27	Week5/4	Week5/11	Week7/13
Chumba Casinochumbacasino.com	Chumba Casino						1	Test in progress 8%
Instacartinstacart.com	Instacart	1	2					Test run 0%
Jack Archerjackarcher.com	Jack Archer			1	1	1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jack Archer apparel & fashion	$63	0.0%	0%	100%	3.0ad units	Test run	+1
Instacart information technology & services	$41	0.0%	0%	100%	3.0ad units	Test run	+1
Robert Half staffing & recruiting	$34	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What to make of another odd 2-2 week for ECU baseball

0:00 / 0:30

Direct Response

W

#1

Run on 1x episode

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