Hillbilly Horror Stories Paranormal Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Hillbilly Horror Stories Paranormal Podcast offers a unique blend of chilling paranormal investigations and dark true crime narratives, infused with comedic relief. Hosted by stand-up comedian Jerry Paulley and his wife Tracy, the show delves into everything from cryptids like the Beast of Bray Road and infamous serial killer cases such as Son of Sam, to the eerie histories behind haunted locations and horror films. It caters to both dedicated paranormal enthusiasts seeking serious discussions and skeptics who appreciate a humorous, accessible approach to the macabre. The podcast distinguishes itself by balancing genuine frights with lighthearted banter, making complex and unsettling topics engaging for a broad audience interested in the unexplained, the creepy, and the culturally significant aspects of fear.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

69,740

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 69.7K audience size, runs 6% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Spin Questspinquest.com	Spin Quest		1			2	11		1	1	6		2	2	2	Core Performer 50%
Lowe'slowes.com	Lowe's	3	4		1	3	3	2			3	2	1	1	3	Core Performer 50%
Optimumoptimum.com	Optimum		2	1	1		3	2	1			2	2	4	3	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lifelock	$27,227	-100.0%	0%	100%	35.0ad units	Core Performer	+1
Spin Quest	$26,787	-51.1%	11%	100%	35.0ad units	Core Performer	+1
Lowe's	$21,982	+17.6%	0%	100%	30.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2068 Emilie Sagee & More

0:00 / 1:33

Direct Response

2

#1

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