Heartland College Sports: The Big 12 Sports Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Check out the best podcast for Big 12 football and general college football and college basketball fans. We cover the Baylor Bears, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma Sooners, Oklahoma State Cowboys, Texas Longhorns, Texas Tech Red Raiders, TCU Horned Frogs and the West Virginia Mountaineers! All part of HeartlandCollegeSports.com!

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

19,979

Est. Podcast Downloads

17,380

Av. Youtube Views

2,599

Instagram

5k

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 20K audience size, runs 7% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Pete Mundo

Pete Mundo operates as the primary voice of Heartland College Sports, an independent media network focusing on the Big 12 Conference. Drawing from his professional background at CBS Sports Radio and KCMO Talk Radio, Mundo delivers a rhythmic, high-energy broadcast style through named series like the Big 12 Mailbag and the Heartland College Sports Podcast. He frequently collaborates with industry veterans such as Tim Brando and Kendall Rogers to provide deep-dive analysis on conference realignment and the impact of the transfer portal. A recent win for the channel includes the successful launch of the Four Corners Market series, which expanded coverage to include Arizona, Arizona State, Utah, and Colorado schools after their move to the league. By positioning himself as an advocate for the conference against national narratives, Mundo has established a commercial presence through long-term partnerships with FanDuel and Homefield Apparel, offering fans a dedicated alternative to mainstream network reporting.

Age: 37 years
Nationality: American
Education: Bachelor of Arts, Villanova University

Age: 37 years
Nationality: American
Education: Bachelor of Arts, Villanova University

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Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
American Expressamericanexpress.com	American Express		6	13	4	2	3	2	Core Performer 50%
Auraaura.com	Aura	2	6	4	2	2	2		Core Performer 50%
Grangergrainger.com	Granger		2	4	4	3	3	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$14,261	+100.0%	0%	99%	68.0ad units	Core Performer	+1
BetMGM	$13,372	-100.0%	2%	100%	44.0ad units	Core Performer	+1
American Express	$6,593	+100.0%	0%	90%	31.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Big 12 Can Only Add 3 Teams... Who Gets In? | Big 12 Mailbag Q&A

0:00 / 0:44

Direct Response

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#1

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