Happer & Schaefer Podcast Advertising - Audience, Sponsors & Contact

Overview

Gary & Matt in the Morning is a daily radio show hosted by Gary Sharp and Matt McMaster on 1620 The Zone, offering a dynamic blend of local sports analysis and general morning talk. The podcast covers key sports events, particularly focusing on local teams like "The Jays," and features discussions with local media figures such as Jon Walker from the Omaha World-Herald. Beyond sports, the hosts engage in conversational segments about local happenings, personal anecdotes, and community interests, exemplified by Matt's discovery of Nebraska Crossing. This show targets listeners interested in Omaha-area sports, local news, and lighthearted, engaging discussions, providing a mix of informative updates and entertaining banter to start the weekday.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

8,500

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 8.5K audience size, runs 18% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger					1	15	9	2	2	4	2	7		2	3		6	1	6		6	Core Performer 67%
1620 The Zone1620thezone.com	1620 The Zone	1	1	2	1	2		1	3		1	2	3	1	2			1	2		1	1	Core Performer 67%
Sleep Numbersleepnumber.com	Sleep Number						4	1	7	5							2	2	2	3	5	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$5,945	+100.0%	0%	100%	66.0ad units	Core Performer	+1
Granger retail	$5,554	-0.3%	0%	98%	62.0ad units	Core Performer	+1
1620 The Zone	$3,843	-56.0%	94%	100%	31.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Accountability - 12

0:00 / 0:56

Direct Response

A

#1

Run on 1x episode

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