Had To, Got To, Must Podcast Advertising - Audience, Sponsors & Contact

Overview

Had To, Got To, Must offers an immersive "Xbox 360 party chat simulator" experience, delivering unscripted improv comedy and wide-ranging cultural commentary. Hosts Austin Flair and Slims engage in free-flowing, often irreverent discussions that span pop culture, current events, sports, gaming, and social observations. The podcast's distinctive style is characterized by its spontaneous humor, eclectic topic selection—from NFL picks and classic movies to global news and internet culture—and a conversational tone that mimics friends chatting. It appeals to listeners who appreciate raw, unfiltered comedic banter and enjoy exploring a vast spectrum of subjects through a humorous and often provocative lens, making it a unique blend of entertainment and casual social commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

397

Est. Podcast Downloads

360

Av. Youtube Views

37

Instagram

2k

YouTubers Subscribers

679

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Direct Response

Brands with CTAs

GOOD

57%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 397 audience size, runs 96% host read ads and promotes 57% of ads for direct response advertisers.

Creator Influence

Austin Unknown

Had To, Got To, Must is a Michigan-based video podcast hosted by Austin, Flair, and Slims that functions as an immersive Xbox 360 party chat simulator. The group delivers raw, irreverent commentary on 90s nostalgia and modern sports culture, specifically tracking the Detroit Lions and NBA developments. They are defined by recurring segments like the Out Cold Awards and high-energy parodies of public figures such as Neil deGrasse Tyson and Stephen A. Smith. Recent production shifts have led the trio into dedicated watch-along content, notably their comprehensive Power Rangers 1995 commentary series. Their unfiltered banter captures the chaotic social dynamics of mid-2000s gaming, blending niche internet discourse with localized Detroit cultural references. By utilizing a multi-camera studio setup, they bridge the gap between traditional audio broadcasting and short-form social media discovery, often satirizing lifestyle trends ranging from sports betting behaviors to fast-food pricing shifts.

Age: 126 years
Nationality: American
Education: Unknown Detroit Area High School

Age: 126 years
Nationality: American
Education: Unknown Detroit Area High School

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Recent Campaigns

	Advertisers	Week8/17	Week8/31	Week9/28	Week10/12	Week10/26
Patreonpatreon.com	Patreon			1	1	1	Longer term buy 25%
Fanatics Sportsbookfanatics.com	Fanatics Sportsbook	1					Test in progress 8%
Geek Mediaign.com	Geek Media		1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patreon	$9	+100.0%	100%	100%	2.0ad units	Test run	+1
Alani Nu	$8	0.0%	100%	50%	2.0ad units	Test run	+1
Lucy mechanical or industrial engineering	$7	0.0%	100%	0%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 122 - Booty Support

0:00 / 0:31

Direct Response

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#1

Run on 1x episode

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