Gina & Matty Podcast Advertising - Audience, Sponsors & Contact

Overview

Gina & Matty offers a daily dose of lighthearted conversation and laughter, born from their weekday morning radio show on Star 104.5. The hosts, Gina and Matty, engage listeners with relatable anecdotes, humorous banter, and discussions on everyday happenings, occasionally delving into local entertainment news and light gossip, such as upcoming music festivals. Perfect for those seeking a cheerful and informal start to their day, the podcast maintains a casual, engaging tone, making it ideal for audiences who enjoy conversational humor, local culture, and accessible entertainment, similar to a morning drive-time program.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

20

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 20 audience size, runs 55% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Gina and Matty Jeffreys and Baseley

Gina Jeffreys and Matty Baseley anchor the breakfast program at Star 104.5, serving the Central Coast region of New South Wales with a technical blend of live radio and digital-first broadcasting. Their content mirrors regional interests through recurring segments such as Whip-It Up Wednesday, produced in partnership with Kitchen Warehouse, and the weekly TV review series known as Producer Pabs’ Picks. Jeffreys, an established figure in the Australian country music industry, brings a legacy perspective to the duo, while Baseley contributes a background in lifestyle and sports media. They frequently integrate high-profile guest appearances, recently hosting interviews with comedian Jim Jefferies and surfing world champion Molly Picklum. A central component of their programming includes community-driven initiatives and fitness-based charity events, exemplified by their active participation in the Lifeline Out of the Shadows walk. This professional focus ensures their production maintains a consistent local relevance while expanding into the daily Gina & Matty podcast format.

Age: 58 years
Nationality: Australian
Education: Australian Radio School

Age: 58 years
Nationality: Australian
Education: Australian Radio School

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Recent Campaigns

	Advertisers	Week5/25	Week6/8	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chumba Casinochumbacasino.com	Chumba Casino				2	1	2		2	3	Longer term buy 42%
Coasties Magcoastiesmag.com.au	Coasties Mag	1	1	1		1					Longer term buy 25%
Spin Questspinquest.com	Spin Quest							2		3	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Coasties Mag	$1	-50.0%	100%	80%	5.0ad units	Core Performer
Chumba Casino	$1	+100.0%	0%	100%	5.0ad units	Core Performer	+1
Kitchen Warehouse retail	$1	0.0%	100%	75%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Shorts | What To Do On The Central Coast This Sunny Weekend

0:00 / 1:41

Direct Response

S

#1

Run on 1x episode

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