Based in Richmond, Virginia, the Geeks Under the Influence Network operates as a media collective bridging the gap between cinema critique and craft beer culture. Led by Mike "The Birdman" Dodd and Caleb Masters, the group produces a diverse slate of shows including the flagship GUI Podcast and the Scream Queens series. Their analytical approach often features the Versus format, where they compare original horror classics against modern remakes while providing specific beer pairings for the viewing experience. The network maintains a significant regional presence through live event hosting at venues like Garden Grove Brewing and Urban Winery and regular moderating roles at Monster Fest. Recently, the collective has focused on the Road to 2026 initiative, providing deep-dive previews for upcoming genre releases such as Scream 7 and Final Destination: Bloodlines. This focus on franchise history and industry trends serves a demographic of dedicated horror enthusiasts and physical media collectors who appreciate a conversational, bar-talk style of broadcasting.