Game On Podcast Advertising - Audience, Sponsors & Contact

Overview

Game On offers a weekly deep dive into the latest happenings and pressing issues across Scottish sport, with a primary focus on football. Hosted by the Daily Record's sports team, this podcast features a panel discussion that aims to cut through the noise, providing sharp analysis on topics ranging from club transfer targets for teams like Celtic and Rangers to the performance of the Scotland national team in major tournaments. Each episode delivers concise, insightful segments, making it an essential listen for Scottish football enthusiasts and anyone seeking informed commentary on the region's sporting landscape. The show's direct, analytical tone and commitment to discussing 'big topics' make it a go-to source for current sports news and cultural insights.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Instagram

54k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

The Daily Record

The Daily Record is a prominent Scottish news brand, based in Glasgow and publishing since 1895. As a national tabloid and digital-first publisher, it offers a distinct Scottish perspective on UK news, sport, culture, and public life. Its newsroom delivers fast-breaking reportage and accessible storytelling across various platforms. The brand's digital presence includes continuous web updates, live political broadcasts on its YouTube channel, and short-form reporting on TikTok. Coverage spans parliamentary scrutiny, community stories, and extensive football coverage. Field segments and on-the-ground features enhance audience engagement. Part of Reach plc, the Daily Record operates within a network of UK titles, including the Sunday Mail. Its enduring influence combines historical continuity with modern adaptability, maintaining a tabloid sensibility while embracing live and interactive digital formats to inform, entertain, and capture Scottish conversations.

Nationality: British

Nationality: British

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
NordVPNnordvpn.com	NordVPN			2		2	1	2	1	2	1		2																	Past Performer 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
NordVPN computer & network security	$19	0.0%	100%	76%	21.0ad units	Core Performer	+1

Ads and Episodes

Game On 15/5/26 | Celtic VAR handball controversy | Rangers Rohl in trouble? | Tavernier disrespected?

0:00 / 0:10

Direct Response

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#1

Run on 1x episode

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