Game of Stools: House of the Dragon Podcast by Barstool Sports Podcast Advertising - Audience, Sponsors & Contact

Overview

Game of Stools is a high-energy, conversational companion podcast produced by Barstool Sports, dedicated to deep-diving into the intricate lore and dramatic developments of HBO's House of the Dragon. Hosted by a rotating panel of Barstool personalities including Robbie Fox, Clem, and KFC, the show offers an unfiltered, fan-centric perspective on the series. Eschewing overly academic analysis, the hosts focus on instant reactions, character motivations, and speculative theories, making it an ideal listen for casual viewers and die-hard fans alike. The podcast captures the signature Barstool tone—irreverent, humorous, and highly opinionated—providing a distinct alternative to more formal television recaps. It is perfectly suited for listeners who enjoy engaging with pop culture through a casual, banter-heavy lens while staying updated on the latest Westerosi political maneuvering.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

30,560

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

33%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 30.6K audience size, runs 33% host read ads and promotes 89% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tasty Trade	$1,772	0.0%	0%	100%	4.0ad units	Core Performer	+1
Pepsi food & beverages	$1,730	0.0%	67%	67%	3.0ad units	Test run	+1
Barstool Store	$1,192	0.0%	67%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

The Beast Beneath the Boards - House of the Dragon Episode 9 Reaction and Review

0:00 / 0:27

Brand Awareness

T

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌