Folk on Foot Podcast Advertising - Audience, Sponsors & Contact

Overview

Folk on Foot offers a unique auditory journey into the heart of folk music, where host Matthew Bannister walks alongside renowned folk musicians through the landscapes that have shaped their art. This multi-award-winning podcast blends intimate interviews with the sounds of nature and live performances, exploring the creative process, personal histories, and cultural significance behind the music. Listeners gain insight into artists' inspirations, from specific locations to life experiences, and discover new and classic folk tracks. With a calming and reflective tone, it appeals to folk music aficionados, nature enthusiasts, and anyone seeking a restorative and insightful exploration of artistry and environment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,240

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 2% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week5/4	Week5/18	Week6/1	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week8/10	Week8/17
Auraaura.com	Aura				2		1		1	1	1		Longer term buy 33%
Progressive Insuranceprogressive.com	Progressive Insurance	2	4				2	2					Test in progress 17%
Chasechase.com	Chase		1	2		2						3	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$337	0.0%	0%	100%	26.0ad units	Core Performer	+1
Progressive Insurance insurance	$267	-1.9%	0%	80%	20.0ad units	Core Performer	+1
Acast online media	$142	-61.2%	0%	78%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Official Folk Albums Chart Show—3rd March 2026

0:00 / 0:14

Direct Response

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#1

Run on 1x episode

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