DO YOUR POD Podcast Advertising - Audience, Sponsors & Contact

Overview

DO YOUR POD is a dedicated New England Patriots podcast hosted by Jerry Thornton, a veteran voice of the Barstool Sports brand. The show delivers a blend of expert football analysis, team news, and the signature irreverent, biased, and candid commentary that has defined Thornton's long-standing career. Each episode features a rotating cast of guests, ranging from beat writers and NFL insiders to comedians and media personalities, creating a dynamic listening experience that balances deep-dive tactical breakdowns with entertaining, high-energy banter. Targeted at die-hard Patriots fans and followers of the Barstool ecosystem, the podcast serves as a weekly hub for discussing the team's legacy, roster moves, and the evolving landscape of the NFL, maintaining a distinctively 'homer' perspective that prioritizes fan passion over neutral reporting.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,180

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 2.2K audience size, runs 34% host read ads and promotes 83% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bombas apparel & fashion	$201	0.0%	100%	100%	5.0ad units	Core Performer	+1
Pepsi food & beverages	$145	0.0%	100%	100%	5.0ad units	Core Performer	+1
Tasty Trade	$124	0.0%	25%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Belichick Way - Do Your Pod Episode 22

0:00 / 1:31

Direct Response

T

#1

Run on 1x episode

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