Do We Know Them? Podcast Advertising - Audience, Sponsors & Contact

Overview

Hosted by long-time internet creators Jessi Smiles and Lily Marston, "Do We Know Them?" offers an engaging and opinionated deep dive into the latest internet happenings and online drama. The podcast provides an insider's perspective on viral stories, influencer controversies, and digital ethics, ranging from social media faux pas and public backlashes to complex online deceptions like catfishing. With a conversational and often critical tone, the hosts break down trending topics, offering unique insights and commentary. This podcast is essential for anyone fascinated by the dynamics of online fame, the ethical dilemmas of digital platforms, and the often-unpredictable landscape of internet culture, appealing to an audience keen on staying updated on the pulse of online society and its personalities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,720

Instagram

19k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

20%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 13.7K audience size, runs 20% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Do We Know Them?

Do We Know Them? is a candid commentary podcast hosted by longtime internet creators Jessi Smiles and Lily Marston. Drawing on years of experience navigating online culture, the duo delivers sharp, unfiltered takes on the latest influencer controversies and pop-culture flashpoints. The show's twice-weekly episodes keep pace with the fast-moving digital landscape, while the hosts' chemistry and veteran perspective turn complex creator narratives into accessible, engaging conversations. Their video format on YouTube anchors the visual identity, while audio distribution across major platforms ensures reach. Episodes balance humor with genuine reflection, often weaving personal anecdotes into broader discussions about accountability and platform dynamics. For example, a recent episode addressed RawBeautyKristi calling them out, showcasing their active participation in creator discourse. Short-form highlights on TikTok amplify the show’s conversational moments, extending its footprint into bite-sized social media culture.

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Vrbovrbo.com	Vrbo	1		1	2	1	1	1	1	1	1		2			Core Performer 50%
Old National Bankoldnational.com	Old National Bank		1	1			1				1	1	1	2		Longer term buy 42%
Anthem Blue Cross and Blue Shieldanthem.com	Anthem Blue Cross and Blue Shield						1	1	2					1	2	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$14,656	+60.0%	58%	100%	50.0ad units	Core Performer	+1
ZocDoc online media	$6,719	-10.0%	100%	100%	18.0ad units	Core Performer	+1
Hungry Root	$5,019	+60.0%	100%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

368 - Internet Loses It Over Obsessed Peter Pan Fan + TikToker Calls Out Salon After Perm Melts Hair

0:00 / 1:43

Direct Response

3

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌