Crime Beat Podcast Advertising - Audience, Sponsors & Contact

Overview

Crime Beat offers an immersive and detailed exploration of Canada's most high-profile criminal cases, guided by veteran crime reporter Nancy Hixt and her colleagues. Moving beyond typical news headlines, the podcast provides an insider's perspective, delving into the intricate details of investigations, the human stories behind the headlines, and the profound impact on victims and communities. With a serious, journalistic tone, it appeals to true crime enthusiasts, listeners interested in investigative reporting, and those seeking a deeper understanding of the Canadian justice system and societal issues surrounding crime. The show distinguishes itself through its award-winning host's extensive experience and its connection to a companion TV documentary series, offering unparalleled access and insight into complex cases like the disappearance of Alicia Ross.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

124.8K

Est. Podcast Downloads

31,400

Av. Youtube Views

93,388

YouTubers Subscribers

421k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 124.8K audience size, runs 9% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/15	Week6/29	Week7/13	Week7/27	Week8/10
USAAusaa.com	USAA	1	1		1		1	Longer term buy 25%
Lifelocklifelock.com	Lifelock		1	1			1	Longer term buy 25%
ZocDoczocdoc.com	ZocDoc				1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$46,102	-77.1%	76%	88%	17.0ad units	Core Performer	+1
Spotify music	$13,672	-100.0%	0%	89%	9.0ad units	Core Performer	+1
Mint Mobile telecommunications	$12,329	-64.3%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Vanished Part 01 | 05

0:00 / 0:11

Direct Response

V

#1

Run on 1x episode

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