Cracked Racquets operates as a digital-first media house that has transformed American college tennis coverage through its signature CrossCourt Cast format. This whip-around broadcast style allows viewers to track multiple concurrent NCAA matches, effectively serving as a specialized RedZone for the sport. Led by Editor-in-Chief Alex Gruskin, the team produces the weekly recap series The Deciding Point and hosts The Mini-Break podcast, providing granular analysis of the Intercollegiate Tennis Association circuit. As an official broadcast partner for the NCAA and ITA, the company delivers high-production streaming for national championships and ATP Challenger Tour events. Their influence is evident in long-standing collaborations with organizations like CourtReserve and Wilson Tennis, which support their efforts to bridge the gap between collegiate play and the professional ATP and WTA tours. Recent coverage of the 2026 ITA Division I Men’s and Women’s Team Indoor Championships further solidified their role as the central hub for grassroots tennis media.