Cowboys Report by Chat Sports Podcast Advertising - Audience, Sponsors & Contact

Overview

The Cowboys Report by Chat Sports offers an indispensable daily deep dive into all things Dallas Cowboys, serving as the ultimate resource for dedicated fans. Host Tom Downey delivers year-round coverage spanning breaking news, player rumors, free agency developments, NFL Draft insights, and detailed analysis of coaching staff changes and player contract negotiations. This podcast distinguishes itself by its laser-focus on a single NFL franchise, providing granular updates on topics like Javonte Williams, George Pickens, Brandon Aubrey, and Will Grier's futures, alongside coaching shifts under Christian Parker. Ideal for passionate Cowboys enthusiasts, fantasy football participants, and those seeking comprehensive, up-to-the-minute information on their favorite team's strategic moves and personnel decisions, the show goes beyond general sports headlines to offer a truly immersive fan experience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

14,664

Est. Podcast Downloads

200

Av. Youtube Views

14,464

Instagram

6k

YouTubers Subscribers

250k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 14.7K audience size, runs 47% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Tom Downey

Tom Downey serves as a Lead Writer and On-Air Analyst for Chat Sports, primarily hosting the 'Cowboys Report'. As a dedicated Dallas Cowboys expert, his content provides sharp analysis, news, rumors, and live coverage of the team, from off-season moves and free agency to the NFL Draft and regular season performance. Downey engages his audience through live Q&A sessions, interactive polls, and detailed breakdowns of player performances, personnel decisions, and team strategy. He is known for his direct, opinionated style and deep dive into the specifics of the Cowboys' roster, draft prospects, and trade possibilities. Beyond the Cowboys, Downey also contributes to broader NFL, NBA, MLB, NCAA, and NHL coverage, demonstrating a wide-ranging sports knowledge. His work is accessible across multiple platforms, including YouTube, Twitter, Instagram, Facebook, and the Chat Sports website, ensuring fans receive timely and in-depth updates. Downey also incorporates partnerships with brands like PrizePicks and Gametime into his content, reflecting his connection to the sports fan community.

Nationality: American
Education: Miami (OH) University

Nationality: American
Education: Miami (OH) University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Prize Picksprizepicks.com	Prize Picks			2																									Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$3,028	0.0%	100%	100%	7.0ad units	Core Performer	+1
Uber internet	$440	0.0%	0%	100%	3.0ad units	Test run	+1
McDonald's	$293	0.0%	0%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

🚨 The Cowboys Just Got SO MUCH News Ft. George Pickens Contract Talks, Brandon Aubrey & Will Grier

0:00 / 1:06

Direct Response

🚨

#1

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