CBS Radio Mystery Theater Podcast Advertising - Audience, Sponsors & Contact

Overview

CBS Radio Mystery Theater is a captivating revival of the classic radio drama series, transporting listeners to a world of suspense, mystery, and the macabre. Hosted by the iconic E.G. Marshall, each episode unfolds as a self-contained, atmospheric tale, reminiscent of golden age radio shows like 'Suspense.' The podcast meticulously recreates the original broadcasts, featuring chilling narratives that explore supernatural phenomena, psychological thrillers, and dark human dramas. It appeals to enthusiasts of vintage entertainment, audio fiction, and those who appreciate immersive storytelling that relies on sound and imagination to evoke fear and intrigue. Recurring themes include unexplained disappearances, haunted locales, and moral dilemmas, presented with a distinctive ominous tone and signature sound effects, making it a must-listen for fans of classic horror and dramatic narratives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

OKAY

47%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 480 audience size, runs 28% host read ads and promotes 47% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Buick automotive	$48	0.0%	50%	0%	10.0ad units	Core Performer	+1
Master's True Value Hardware	$47	0.0%	60%	10%	10.0ad units	Core Performer	+1
American Express	$41	0.0%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Recent Episodes

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