First Take Podcast Advertising - Audience, Sponsors & Contact

Overview

First Take is a dynamic daily sports podcast where host Stephen A. Smith and his guests engage in passionate, often fiery, debates about the most pressing headlines in the NBA and NFL. Episodes delve into player performance, team strategies, coaching decisions, and league-wide implications, offering strong opinions and "hot takes" on everything from MVP races to playoff pictures. This podcast is tailored for avid basketball and football fans who thrive on spirited discussions, enjoy hearing diverse viewpoints, and want to stay abreast of the latest sports news through an analytical and opinion-driven lens. It's a go-to source for energetic sports commentary and debate.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

110.8K

Instagram

1.4m

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 110.8K audience size, runs 12% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

First Take

SportsCenter, NewsNation, and First Take represent distinct yet related media presences covering the realms of sports and general news. SportsCenter on Instagram delivers daily sports updates and highlights, featuring user-submitted content. NewsNation, also on Instagram, provides straightforward fact-based news insights. The First Take TikTok, starring Stephen A. Smith and Molly Qerim, delves into passionate sports debates and analysis, primarily focusing on major leagues like the NBA, NFL, and college sports. Content includes commentary on player moves, game outcomes, and trending sports narratives, often generating viral moments and engaging with fan culture through sharp opinions and reactions. These platforms collectively cater to audiences seeking highlights, news, and spirited discussion on current events and the athletic world.

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Grangergrainger.com	Granger		2	11	20	19	26	20	16	19	21	17	11	17	8	18	26	23	26	24	21	18	19	17	18	22	30	24	Core Performer 100%
5-hour Energy5hourenergy.com	5-hour Energy		2	10		10	7	8	10	14	17	4	4	3		13	14	15	18	17	17	15	14	8	1	26	32	16	Core Performer 100%
ESPNespn.com	ESPN	10	24		7	17	15	10	14	7	11	13	10	6		12	10	14	13	6	6	7	9	3	4	8	16	10	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger retail	$631,006	-10.8%	1%	85%	476.0ad units	Core Performer	+1
ESPN media production	$606,545	-28.1%	7%	81%	432.0ad units	Core Performer	+1
5-hour Energy	$571,842	-3.8%	48%	97%	260.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hour 2: How should we assess the SEC so far this season?

0:00 / 0:34

Direct Response

H

#1

Run on 1x episode

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