Brian Windhorst & The Hoop Collective Podcast Advertising - Audience, Sponsors & Contact

Overview

Brian Windhorst & The Hoop Collective offers an authoritative and analytical deep dive into the National Basketball Association. Led by ESPN's Brian Windhorst and a rotating panel of network insiders, the podcast provides comprehensive breakdowns of breaking news, team performance, player movements, and front office decisions. Episodes feature expert commentary on everything from GM firings and trade rumors to player injuries and strategic team developments, often exploring the business and strategic implications behind the headlines. This podcast is essential listening for dedicated NBA fans, fantasy basketball enthusiasts, and anyone seeking an insider's perspective on the league's ever-evolving landscape, offering informed discussions that go beyond surface-level sports reporting.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

75,020

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 75K audience size, runs 4% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn							2	4	4	3	6	6	8	2	3	3	1	3	4	3	4	1	5	Core Performer 92%
ESPNespn.com	ESPN	3	3	3	3	2		2	3	3	3	5	2	6	2	2		1	3	3	2	2	1	1	Core Performer 83%
SoFisofi.com	SoFi					1	1		2	2	2	2	2	2	2	2	2	1	1	3	2			1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ESPN media production	$47,743	-18.7%	0%	87%	61.0ad units	Core Performer	+1
LinkedIn information technology & services	$42,971	-34.9%	0%	85%	55.0ad units	Core Performer	+1
Granger retail	$34,074	-85.5%	3%	97%	38.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Most Interesting NBA Trades That Never Happened

0:00 / 0:16

Brand Awareness

M

#1

Run on 1x episode

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