Blind Item Breakdown - Hosted by Sloan Podcast Advertising - Audience, Sponsors & Contact

Overview

Blind Item Breakdown, hosted by Sloan, offers a weekly deep dive into the most tantalizing and speculative rumors circulating within the entertainment industry. Each episode meticulously unpacks "blind items"—anonymous gossip snippets—challenging listeners to piece together clues and uncover the alleged truths behind Hollywood's biggest secrets. Targeting pop culture enthusiasts and celebrity gossip aficionados, the podcast covers a wide array of high-profile figures from film, television, and music, discussing everything from messy divorces and new flings to bizarre behaviors and career controversies. Sloan's engaging, investigative style transforms celebrity speculation into an intriguing mystery, making it a distinctive listen for anyone fascinated by the unconfirmed narratives of their favorite stars.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

680

Instagram

146k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 680 audience size, runs 5% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Sloan Hooks

Sloan Hooks, known online as SLOAN, is a leading pop culture investigator and storyteller based in Los Angeles. Formerly a data scientist, Sloan transitioned his analytical skills to deconstruct celebrity news, Hollywood scandals, and entertainment industry exploitation. Through his popular self-titled YouTube channel and the "Let's Get Into It" podcast, he provides in-depth analysis and commentary, often focusing on the darker,

Age: 29 years
Nationality: American
Education: James Madison University

Age: 29 years
Nationality: American
Education: James Madison University

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Mint Mobilemintmobile.com	Mint Mobile			1	1	1	2	3		1	1	2	2	3	1	1	5	Core Performer 75%
USAAusaa.com	USAA	1	1				2	1	1	1		1	1	2	1	2	2	Core Performer 75%
Pricelinepriceline.com	Priceline	1				2	3	1					2	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Paramount+ entertainment	$203	0.0%	0%	100%	29.0ad units	Core Performer	+1
Redfin	$148	-100.0%	9%	100%	22.0ad units	Core Performer	+1
Volkswagen automotive	$140	0.0%	0%	95%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ARIANA GRANDE HAS GONE TOO FAR: FANS ARE BEGGING HER TO SEEK HELP (HER NEW ALBUM IS FULL OF EXCUSES)

0:00 / 0:26

Direct Response

A

#1

Run on 1x episode

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