Bird's Eye View with Sue Bird Podcast Advertising - Audience, Sponsors & Contact

Overview

Bird's Eye View with Sue Bird offers an unparalleled insider's perspective on the WNBA, hosted by legendary four-time champion Sue Bird. This podcast goes beyond game highlights, providing sharp analysis, candid interviews with top coaches and players like Stephanie White and Sandy Brondello, and behind-the-scenes stories that illuminate the strategic depth and personal journeys within women's basketball. Listeners gain unique insights into coaching philosophies, player development, league dynamics, and the evolving landscape of the WNBA, including discussions on the CBA and expansion. It's essential listening for dedicated WNBA fans, basketball strategists, and anyone interested in the leadership, challenges, and triumphs within professional women's sports, offering a distinctive blend of expert commentary and intimate storytelling.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

8,400

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 8.4K audience size, runs 5% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Verizonverizon.com	Verizon	2	2	2	2		1	2	2	2	1	2				Core Performer 50%
Fetch Pet Insurancefetchpet.com	Fetch Pet Insurance					1	1		1	1				1	1	Core Performer 50%
Monday.commonday.com	Monday.com							1			1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Verizon information technology & services	$2,402	+43.2%	0%	94%	18.0ad units	Core Performer	+1
Odoo information technology & services	$1,492	-49.1%	0%	100%	14.0ad units	Core Performer	+1
Delta airlines/aviation	$1,129	+100.0%	0%	0%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Honoring Diana Taurasi’s Legacy and Navigating the WNBA’s Growing Pains with Ramona Shelburne

0:00 / 0:40

Direct Response

H

#1

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