Basketball Illuminati Podcast Advertising - Audience, Sponsors & Contact

Overview

Basketball Illuminati offers an unfiltered, insider's perspective on the National Basketball Association, moving beyond conventional sports commentary. Hosted by NBA Insiders Amin Elhassan and Tom Haberstroh, the podcast delves into the intricate "why" behind league events, player dynamics, and media narratives. Episodes feature deep dives into current controversies, team performance analyses, and behind-the-scenes revelations from the sports media world. Targeting avid NBA fans seeking a more critical and informed understanding, the show distinguishes itself by challenging agenda-driven narratives and providing exclusive, often provocative, insights into the business, culture, and societal impact of professional basketball. Recurring themes include media scrutiny, player-coach relationships, league operations, and the evolving landscape of sports entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

29,260

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 29.3K audience size, runs 13% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Carvanacarvana.com	Carvana		2	4	3	3	2	3	2	3	1	4	1	4	4	1	1	4	Core Performer 75%
LinkedInlinkedin.com	LinkedIn	1	2	1	3	2	3	2	2	4	1	3	1	2	1	1		1	Core Performer 67%
Chimechime.com	Chime		2	2	2	2	3	1	1	2	1	2	2	2	2	1		1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chime financial services	$27,645	-3.0%	91%	100%	35.0ad units	Core Performer	+1
Quince retail	$17,041	0.0%	95%	100%	21.0ad units	Core Performer	+1
Mint Mobile telecommunications	$15,400	-66.6%	56%	100%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Summer Of Adam

0:00 / 1:18

Direct Response

T

#1

Run on 1x episode

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