Another Side of Midnight with Lionel Podcast Advertising - Audience, Sponsors & Contact

Overview

Another Side of Midnight with T.J. McCormack offers a distinctive blend of sharp political commentary, current events analysis, and clever humor. Hosted by veteran broadcaster and comedian T.J. McCormack, the podcast provides thought-provoking conversations that delve into the intricacies of political communications and societal issues. It targets an audience seeking insightful, personality-driven discussions that go beyond typical news reporting, appreciating a unique perspective infused with wit and a distinctive style. The show aims to keep listeners engaged with its intelligent discourse and entertaining approach to complex topics, making overnight hours anything but ordinary for those interested in politics, current affairs, and social commentary.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,100

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 7% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Mint Mobilemintmobile.com	Mint Mobile	9	3	1	1		1	1	1	1	2	2	1	1	4	Core Performer 67%
Shopifyshopify.com	Shopify	3	1		1	1	1	1		1	1	1				Longer term buy 33%
Autotraderautotrader.com	Autotrader			1				1	1		1	1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$531	+61.6%	5%	100%	43.0ad units	Core Performer	+1
Red Apple Podcast Network	$383	0.0%	0%	100%	33.0ad units	Core Performer	+1
Resort Pass	$236	+100.0%	8%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Another Side of Midnight with Walter Sterling | 04-12-26

0:00 / 0:54

Direct Response

A

#1

Run on 1x episode

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