And That's Why We Drink, hosted by Christine Schiefer and Em Schulz, is a widely acclaimed comedy podcast that masterfully blends chilling paranormal tales with terrifying true crime cases. Launched in 2017, the show has amassed over 124 million downloads, consistently ranking among the top comedy podcasts. The unique format features Em sharing a story from the world of ghosts, cryptids, or supernatural phenomena, while Christine delves into a harrowing true crime case. Fueled by their signature drinks – wine for Christine and a milkshake for Em – the hosts bring a relatable, conversational, and often hilarious perspective to dark and sensitive topics. Their genuine chemistry, playful dynamic, and willingness to share personal anecdotes have cultivated a strong, engaged community known as "boozers and shakers." Beyond the weekly podcast episodes, And That's Why We Drink has expanded its brand through best-selling books, including the 'A Haunted Road Atlas' series, and popular live tours that sometimes incorporate ghost hunts. They actively involve their audience through monthly "Listener Stories" episodes, fostering a deep connection with their fanbase. The hosts, with backgrounds in areas like TV writing and paranormal investigation, leverage their diverse experiences to deliver compelling and entertaining content within the true crime and paranormal genres.