Already Gone Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Already Gone Podcast delves into the often-overlooked true crime cases from Michigan and the broader Great Lakes Region. Host Nina Innsted meticulously researches and narrates stories ranging from historical incidents like the Royal Oak Post Office shooting to ongoing cold cases such as the tragic death of Kelly Boyce Hurlbert, often featuring interviews with those directly impacted. The podcast distinguishes itself by bringing regional, lesser-known mysteries to light, providing detailed accounts and advocating for justice. It appeals to true crime aficionados who appreciate a respectful, in-depth exploration of unsolved crimes and their lasting impact on communities, offering a unique focus on local narratives often missed by national coverage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

77,980

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 78K audience size, runs 17% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Nina Innsted

Nina Innsted produces and hosts the Already Gone podcast, an investigative series focusing on missing persons and cold cases within Michigan and the Great Lakes region. Her work emphasizes victim advocacy through a professional, somber delivery that avoids sensationalism, often leading to collaboration with law enforcement agencies and families. Innsted is a recurring speaker at CrimeCon and has been featured by The Detroit News for her ethical approach to true crime reporting. She recently achieved a milestone with her MSU Mass Shooting retrospective, which received significant regional media attention. In addition to her standard bi-monthly episodes, she produces the Missing in Michigan segment to circulate active police flyers and reward information. Her portfolio includes specialized interviews with legal experts and historians, such as her multi-part series on Jack Kevorkian. Partnered with the Cloud10 Network and iHeartPodcasts, Innsted continues to bridge the gap between digital storytelling and active criminal justice support.

Age: 55 years
Nationality: American
Education: Background in writing and research, Unknown

Age: 55 years
Nationality: American
Education: Background in writing and research, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week4/27	Week5/4	Week5/11	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/27
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	3	2	3	6	2	1	3	1	Longer term buy 42%
Progressive Commercial Insuranceprogressivecommercial.com	Progressive Commercial Insurance						2		3		2	2	1		Longer term buy 25%
America's Beverage Companiesgoodtoknowfacts.org	America's Beverage Companies									1			1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$27,350	-16.4%	0%	97%	30.0ad units	Core Performer	+1
Thrive Market health, wellness & fitness	$14,256	-100.0%	100%	100%	6.0ad units	Core Performer	+1
Progressive Commercial Insurance insurance	$8,355	+81.5%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Stalking of Samantha Stites

0:00 / 1:10

Direct Response

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#1

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