All Def, a multi-platform digital media company now owned by Culture Genesis, is a prominent voice for urban and multicultural audiences. Founded by Russell Simmons and acquired by Culture Genesis in 2019, the company leverages the cultural power of Comedy, Hip-Hop, Poetry, and Social Justice. All Def produces a diverse range of original programming distributed across major digital platforms including YouTube, Instagram, and Twitter, as well as through traditional media partnerships. Their content slate includes popular series such as the insult comedy "Roast Me," the debate-focused "SquADD Cast Versus," the culinary critique show "Worst Taste," and the lighthearted "Dad Jokes," featuring a roster of talented Black and LatinX comedians and personalities. With a mission to uplift underrepresented creators and provide authentic entertainment, All Def has built a significant online following and engages in numerous brand collaborations and business ventures, including a merchandise line. The company's strategy under Culture Genesis involves expanding content formats, striking partnerships with larger media entities, and developing innovative monetization approaches, solidifying its position as a key player in the digital media landscape for urban culture.