Against All Odds with Cousin Sal Podcast Advertising - Audience, Sponsors & Contact

Overview

Against All Odds with Cousin Sal offers a humorous and insightful dive into the world of sports gambling. Hosted by Jimmy Kimmel Live personality Sal Iacono, the podcast provides detailed odds analysis and 'best bets' across a wide array of sports, from NFL to UFC. Beyond predictions, Sal entertains with candid discussions alongside celebrity guests, Vegas experts, and his 'pack of lunatic friends,' who openly share their latest wins and, more often, losses. The show blends expert sports insights with a relatable, self-deprecating comedic style, making it ideal for sports enthusiasts and bettors who appreciate an entertaining, informal approach to the highs and lows of placing wagers.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

33,500

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

OKAY

50%

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The Bottom Line

This show has an estimated 33.5K audience size, runs 50% host read ads and promotes 83% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$871	0.0%	0%	100%	2.0ad units	Test run	+1
Viori apparel & fashion	$791	0.0%	100%	100%	1.0ad units	Test run	+1
Mobile One oil & energy	$771	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The State of Sports Betting With Todd Fuhrman

0:00 / 0:21

Direct Response

T

#1

Run on 1x episode

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