A Way with Words - language, linguistics, and callers from all over Podcast Advertising - Audience, Sponsors & Contact

Overview

Fun conversation with callers from all over about new words, old sayings, slang, family expressions, word histories, linguistics, dialects, word games, books, literature, writing, and more.
Be on the show with author/journalist Martha Barnette and linguist/lexicographer Grant Barrett. Share your thoughts, questions, and stories: https://waywordradio.org/contact or words@waywordradio.org.

In the US and Canada, call or text 1 (877) 929-9673 toll-free 24/7.

Send a voice note or message via WhatsApp, 16198004443.

From everywhere, call or text +1 (619) 800-4443.

Past episodes, show notes, full search, more: https://waywordradio.org.
A Way with Words is listener-supported! https://waywordradio.org/donate ❤️
Listen without ads here! https://awww.supportingcast.fm

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

45,000

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 45K audience size, runs 3% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/24
LinkedInlinkedin.com	LinkedIn	2	1	1		1		1	1		1		1	2	1	1	1	Core Performer 67%
PayPalpaypal.com	PayPal		1	1				1				1			1	1	1	Longer term buy 42%
Windows Co-Pilotwindows.com	Windows Co-Pilot	1	2	1	1		1	1	1	1	1							Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hero Forge information technology & services	$7,844	-100.0%	38%	100%	8.0ad units	Core Performer	+1
LinkedIn information technology & services	$6,003	+6.0%	0%	85%	13.0ad units	Core Performer	+1
Windows Co-Pilot	$4,932	-100.0%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Apple Turnover - 17 August 2026

0:00 / 1:20

Direct Response

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#1

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