How I Work Podcast Advertising - Audience, Sponsors & Contact

Overview

How I Work offers a practical playbook for professionals, leaders, and entrepreneurs seeking to optimize their performance and well-being. Hosted by organizational psychologist Dr. Amantha Imber, the podcast unpacks battle-tested strategies from world-class achievers, focusing on actionable productivity hacks, innovative AI tools, and effective leadership principles. Episodes delve into crucial topics such as managing team dynamics, overcoming burnout, and integrating technology for efficiency, providing a no-fluff, science-backed approach. This podcast is ideal for listeners keen on enhancing their professional output, navigating business challenges, and fostering a healthier work-life balance through expert insights and real-world case studies.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1M

Est. Podcast Downloads

2,440

Av. Youtube Views

1M

Instagram

5k

YouTubers Subscribers

17.7m

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 1M audience size, runs 53% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Steven Bartlett

Steven Bartlett is a British-Nigerian entrepreneur, investor, speaker, and host of the highly successful podcast "The Diary Of A CEO." Born in Botswana and raised in the UK, he co-founded the social media marketing company Social Chain at a young age, building it into a global business before stepping down as CEO. His podcast serves as an

Age: 33 years
Nationality: British
Education: Manchester Metropolitan University

Age: 33 years
Nationality: British
Education: Manchester Metropolitan University

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Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week4/6	Week4/20	Week4/27	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
Amantha Imber's Newsletteramantha.com	Amantha Imber's Newsletter	2	1	1	1	1	1	1	1	1	1	1	1			1		Longer term buy 42%
Adobeadobe.com	Adobe								1				1		1	1	2	Longer term buy 33%
Arkansas Beef Councilbeefitswhatsfordinner.com	Arkansas Beef Council													1	1	1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Amantha Imber's Newsletter	$949,421	-81.4%	100%	100%	20.0ad units	Core Performer
Inventium.AI	$507,043	-100.0%	100%	100%	16.0ad units	Core Performer
Amantha.com	$336,592	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The 3 questions that reveal whether someone is actually motivated, with Dr Justin Coulson

0:00 / 0:23

Unclassified

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#1

Run on 1x episode

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