The Tony Kornheiser Show Podcast Advertising - Audience, Sponsors & Contact

Overview

"The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves into politics, current events, entertainment and, really, whatever happens to be on Tony’s mind that day. The format of the show—regular sit-in guests with familiar interviews and segments—highlights not only the unique perspective of Tony Kornheiser but also the expertise of his network of friends. Join one of the most recognizable and outspoken commentators of sports and entertainment (longtime radio host in Washington, DC and current co-host of ESPN's PTI) and enjoy original episodes published every weekday ‪starting September 6th.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

207.2K

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 207.2K audience size, runs 35% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Bethesda Bagelsbethesdabagels.com	Bethesda Bagels	3	3	3	2	3	3	2	2	3	2	1	1	2	2	3	3	4	3	2	2	1	3	2	3	2	Core Performer 92%
T-Mobilet-mobile.com	T-Mobile		2	3	2	2	2	1	2	3	2	2	1	2	1	2	2	2	3	1	3	2	8	5	1	3	Core Performer 92%
Vistaprintvistaprint.com	Vistaprint															3	2	2	3	3	3	2	4	2	15	11	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bethesda Bagels restaurants	$547,611	+10.0%	100%	100%	115.0ad units	Core Performer
FanDuel	$537,861	-100.0%	56%	53%	117.0ad units	Core Performer	+1
Collars and Co	$249,267	0.0%	98%	100%	41.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

“What’s the bathroom situation?”

0:00 / 0:32

Direct Response

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#1

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